About That Fleshlight 9/11 Tweet
Today, on the thirteenth anniversary of the time two planes flew into the World Trade Center and set in motion a series of events that have led to uncountable cases of torture, death, and oppression, we are talking about brands. Specifically, we are talking about brands that have decided to commemorate 9/11 through social media. Even more specifically, we are talking about a single tweet from Fleshlight, a company that makes fake vaginas for men to ejaculate into for pleasure:
The Fleshlight tweet has been circulated far and wide on websites because putting “Fleshlight” and “9/11” in a headline is Facebook traffic GOLD, baby, and also because it is pretty funny and gross and awful that companies are taking a few seconds to metaphorically bow their metaphorical heads and go: See guys, we feel sad about the sad thing too. Here is a picture of a flag!
We do this every year. September 11 rolls around and people feel the need to acknowledge it, because it remains this shadow looming over everything. There are the streets named after 9/11 victims and the fading memorials painted on walls; there are the stories about young children who lost parents in the attacks; there’s also the matter of US foreign policy, which is still centered around getting the bad guys responsible in the Middle East. The event seems monumental and impossible to understand—this infuriating injustice that has spawned lots of other injustices. Just thinking about it for too long makes you feel angry and sick. It sucks all the irony out of the room, and you get a twinge of guilt or transgression when you joke about it.